A decade ago, the St. Petersburg Times became the Tampa Bay Times
On January 1, 2012, the St. Petersburg Times became the Tampa Bay Times. The move would not just open a new chapter for the newspaper. It initiated a shift in the entire region.
“We’re really seeing greater cohesion and integration in the various parts of Tampa Bay now, but back then Tampa and St. Pete were actually rivals and very different,” said Paul Tash, chairman and CEO of the Tampa Bay Times. “There was no regional sense of community like there is today.”
In 2019 the Greater Tampa Chamber of Commerce adopted a new name – the Tampa Bay Chamber. It was no coincidence that this happened after the newspaper changed its name, said Bob Rohrlack, president and CEO of the Tampa Bay Chamber.
“The newspaper has really been at the forefront in recognizing the regional growth that is coming together,” he said. “Most people said ‘wow’ but the second thought was ‘this really makes sense’. ”
The West Hillsbo...